E-mail Success for Sales

This half-day seminar is packed with practical tips salespeople can use every day to communicate with customers and internal staff. It’s a perfect complement to a sales meeting.

Unlike our other E-mail Success seminars, this one includes a written critique of five e-mails for each attendee and follow-up feedback on a new e-mail. The Icon-based Analytical System™ we use in the seminar ensures that you learn exactly what’s important for you.

Licensing is available.

Seminar Highlights

Respect Your Customer’s Time

• Grab attention with a strong opening line.
• Start with the customer’s concerns.
• Get right to the point.
• Anticipate questions.

Value the Visual

• Remember: First impressions last.
• Break up long blocks of print.
• Make your message “skimmable.”
• Put some punch in your lists.

Polish Your Image

• Create interesting sentences.
• Sound customer-focused.
• Turn negatives into positives.
• Eliminate stilted words and phrases.
• Proofread without taking a lot of time.

Participant Feedback

“Best use of my time in any seminar I’ve taken.”
“The consultant knows the sales world. I can’t say enough good things about her.”
“I’m walking away with concrete things I can use.”
“Not at all a rehash of what I learned in school.”

Take-home Materials

Each participant receives:

• an E-mail Success for Sales workbook with examples and extra hints
• The E-mail Companion
• The Writing Exchange Business Style Guide

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