The Writing Process

  • Focusing on the reader.
  • Conquering the blank screen by using an easy method to get started.
  • Reducing writing time.
  • Increasing concentration on difficult writing tasks.
  • Changing from an academic writing style to a business style.

Organization

  • Considering the reader’s perspective.
  • Grabbing the reader’s attention.
  • Choosing the best organization for all kinds of business correspondence.
  • Avoiding roundabout story-telling.
  • Including additional detail at the end rather than at the beginning.
  • Emphasizing benefits up front.

Clarity and Conciseness

  • Giving directions that cannot be misunderstood.
  • Distinguishing between essential information and unnecessary words.
  • Cutting typical phrases that could be one word instead.
  • Avoiding repetition.
  • Using more action words.

Style and Tone

  • Compensating for nonverbals and tone of voice.
  • Examining the “sound” of a document.
  • Changing sentence structure to avoid being monotonous.
  • Using visual impact to gain power and strength.
  • Accenting the positive more than the negative.
  • Proofreading carefully to catch mistakes.

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