The Writing Process

• Focusing on the reader.
• Conquering the blank screen by using an easy method to get started.
• Reducing writing time.
• Increasing concentration on difficult writing tasks.
• Changing from an academic writing style to a business style.

Organization

• Considering the reader’s perspective.
• Grabbing the reader’s attention.
• Choosing the best organization for all kinds of business correspondence.
• Avoiding roundabout story-telling.
• Including additional detail at the end rather than at the beginning.
• Emphasizing benefits up front.

Clarity and Conciseness

• Giving directions that cannot be misunderstood.
• Distinguishing between essential information and unnecessary words.
• Cutting typical phrases that could be one word instead.
• Avoiding repetition.
• Using more action words.

Style and Tone

• Compensating for nonverbals and tone of voice.
• Examining the “sound” of a document.
• Changing sentence structure to avoid being monotonous.
• Using visual impact to gain power and strength.
• Accenting the positive more than the negative.
• Proofreading carefully to catch mistakes.

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