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Selling on Paper—The Way to Write to Customers
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This seminar in a book goes one step beyond basic business writing. Before and After examples demonstrate how to enhance the content, style and organization of letters and memos.
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There are lots of references to customers because the most effective writing revolves around the reader, not the writer. Anyone who is receiving a letter or memo is a customer. People don’t have to be in a sales position to benefit from Selling on Paper. No matter what someone’s title is, all business documents require some selling techniques. Although most of the examples are follow-up letters, the concepts apply to any business document — even to e-mail messages!
Readers learn how to:
- Sound professional and interesting.
- Be persuasive.
- Incorporate visual elements such as headings, bullets and white space.
- Organize complex information.
- Pay attention to tone.
- Stop being wordy.
ISBN 0-9643824-1-5, 125 pages, softcover, $24.95.
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Volume Discounts
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11—47 copies
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$21.50
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51—93
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$20.00
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101+
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$18.50
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