People won’t stay long at your Website if it’s not user-friendly. You can make a tremendous investment in web design and still not win any prizes for usability — the bottom line for any Website.
This one-day seminar gives you practical tips and techniques to write effectively for your company’s intranet or Internet site.
Since our Icon-based Analytical System is a key part of this workshop, you learn exactly what’s important for you. Getting written feedback on your writing and receiving one-to-one coaching ensures a meaningful training experience.
Feedback from Clients
Our clients have rated Writing for the Web 4.6 on a 5.0 scale. Here’s what they’ve said:
“The personal coaching was invaluable.”
“I have been writing for years, but I learned a lot of tips that will make a big difference.”
“Awesome class! I learned much more than I expected.”
Highlights
Sounding “real.”
- How can you make the most of a “you” approach?
- Why is a conversational style important? What’s considered too casual?
- How can you turn technical details into plain English?
- What’s passive voice? Should you ever use it?
Making it Easy
- How does sentence length contribute to clarity?
- What do usability engineers advise?
- How can you use screen real estate effectively?
- When should you use links?
- How is web writing different from printed material?
Respecting Your User’s Time
- What do users want when they’re reading on the screen?
- How do they use the information you provide?
- What are the advantages of the inverted pyramid?
- When is storytelling appropriate?
Catching Mistakes
- How do users react to typos and typical errors?
- What are the best methods to use when you’re proofreading?
- Writing for the Web
The perfect-bound, softcover course workbook includes examples of effective and ineffective web writing, plus exercises and editing guidelines. - Beyond Word(s)—What Your Grammar Checker Doesn’t Tell You
This CD-ROM grammar guide offers plain English explanations, with hundreds of business examples. - Job Aid
This pocket-sized card serves as a quick recap of effective web writing techniques.
